Preparing parents for the unfiltered realities of parenthood with simple-yet-genius solutions that get the job done.More
Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.Less
Whether you've got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up baby must-have. Bust stubborn boogers, free trapped farts, cut those claws, and kick cradle cap to the curb all with the ingenious tools inside! Basically, the Baby Basics Kit has everything a parent needs to keep the baby healthy + clean from head...
Nail Scissors take the fear out of cutting the tiniest talons. Safe, rounded blade tips help you snip precisely, while an ergonomic, non-slip handle gives total trimming control so you can nail every mani and pedi.
Keep baby's do smooth with this head-hugging, super soft brush + styling comb. Brush hair gently from scalp towards the hair tips to distribute the natural oils evenly. Includes, Head-hugging brush, Styling Comb + Snap-In Case for storage.
Made in Sweden, NoseFrida Nasal Aspirator is your go-to natural, hygienic baby booger buster. Its totally safe (for parents AND baby), so you can say "sayonara" to snotty noses. Doctor invented and recommended.
NoseFrida Nasal Aspirator, your go-to natural baby booger buster now comes in a keep-it-all-in-one-place travel case.
Dentists recommend kicking the paci habit by the time baby is 12 months old. We've got the weaning process down to a science (literally!) with this 5-step system to ditch the pacifier for good. Each paci is progressively shorter - and less satisfying - so baby gives that binky the boot. No kitchen scissors required! Wash before use.
Put the brushing battles to Bed! SmileFrida the ToothHugger has a unique triple-angle brush design that cleans all sides at once while massaging the gum lines. Specially designed with little brushers in mind, SmileFrida is easy to hold and gentle on sensitive gums.